Functional Beverages: Reshaping Restaurant Menus
Gaining Popularity in Restaurants
Nearly 80% of consumers want restaurants to offer more functional beverages, with many willing to pay more—driven by a desire for targeted health benefits and innovation.
Gen Z is reshaping the functional beverage industry by embracing iced tea and cold brew as platforms for innovation. Younger consumers are seeking multi-functional drinks that enhance focus, energy, and wellness, driving trends like benefit stacking with ingredients such as L-theanine. As their preferences evolve, restaurants have a unique opportunity to cater to this demand with beverages that deliver both flavor and targeted health benefits.
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